Brand Management

What is a brand? There’s a massive amount of confusion, particularly among small businesses or start-ups, as to what a…

New Venture Development

New Venture Development Firstly, I came up with a question, what is the new venture development? And How can it help…

Entrepreneurial Finance

What the number really mean in business? Financial, when I heard this word, I am petrified like it takes me…

Advertising

Since the development of advanced technology towards the end of the last century, social media plays an increasingly important role…

Strategy

What is a strategy? Before I have a class with Janja in Strategy lesson, I think it may be the…

Intellectual Property

Who is your hero? This is the question of the day from Naomi who was the first intellectual property lecture…

Lean Start-up Workshop

The first week of being a postgrad student has begun. I attended the Lean Start-up workshop for the introduction of…